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Abes of Maine is a company that has been successfully operating since 1979, and it is the largest non-chain photo and video equipment store in the United States. According to recent surveys and analyzes, experts predict that next year will be very interesting and challenging, in every aspect possible. The average customer has already realized that it is very difficult to keep track with all of the innovations that appear in the market, and therefore they will be more focused on the ones that make life easier and better. First of all, Abes of Maine, which is serving customers nationwide, predict that more emphasis will be put on connecting cell phones with other household appliances. Users also increasingly seek concrete solutions to their needs, and that includes not only finding a suitable device, but also along with it all related services and content.
Changes in consumer’s perception will be accompanied with changes in the concept of trade. Although 2017 is yet to come, executives at Abes of Maine have already realized that they need to offer to their customers a completely different approach. Thanks to their wide range of products, Internet and corporate sales, Abes of Maine stores have enabled customers to the device that best suits their needs. But as we already mentioned, customers are increasingly looking for solutions and not just a device from their huge selection of items. Thanks to the Internet and social media, consumers are nowadays well informed, so sellers must be top experts in order to answer any question and offer the best from a wide range of products. Instead of advertising, Abes of Maine directs its focus towards investing in their employees, primarily in their salesperson. This creates a win-win situation for both customers and employees, which is why Abes of Maine as a company and brand are immensely proud of what they have already identified.
Being the number one equipment store like Abes of Maine (view their portfolio on RISD), means listening to the needs of its users, and customers. In fact they were among the first stores on the market offering the possibility see, test, select and arranging their services before the customer receives them in their home or office, which was a new step towards a more transparent business.